<?xml version="1.0" encoding="utf-8"?>
<!-- edited with XMLSpy v2008 rel. 2 sp1 (http://www.altova.com) by Jeremy Fain (IAB) -->
<!-- Created with Liquid XML Studio 1.0.8.0 (http://www.liquid-technologies.com) -->
<xsd:schema xmlns="http://ns.iab.net" xmlns:xsd="http://www.w3.org/2001/XMLSchema" targetNamespace="http://ns.iab.net" elementFormDefault="qualified" attributeFormDefault="unqualified">
	<xsd:annotation>
		<xsd:documentation>
			"Copyright Interactive Advertising Bureau. All Rights Reserved. http://www.iab.net/ebiz"
			Name: IAB_RFPCommon.xsd
			Date this version: 2008-09-30
			Author(s): Lon Pilot and IAB Ad Ops Council E-Business Working Group
			
			Change History:
			NONE
		</xsd:documentation>
	</xsd:annotation>
	<xsd:include schemaLocation="IAB_MessageCommon.xsd"/>
	<xsd:include schemaLocation="IAB_ContractCommon.xsd"/>
	<xsd:element name="RequestForProposal" type="RequestForProposalType">
		<xsd:annotation>
			<xsd:documentation>Root element for request for proposal communication</xsd:documentation>
		</xsd:annotation>
	</xsd:element>
	<xsd:complexType name="RequestForProposalType" mixed="false">
		<xsd:complexContent mixed="false">
			<xsd:extension base="IABMessageBaseType">
				<xsd:sequence>
					<xsd:element ref="RFPDetails">
						<xsd:annotation>
							<xsd:documentation>Details of the requested media campaign</xsd:documentation>
						</xsd:annotation>
					</xsd:element>
					<xsd:element ref="RFPResponseRequirements">
						<xsd:annotation>
							<xsd:documentation>Instructions for replying to the RFP</xsd:documentation>
						</xsd:annotation>
					</xsd:element>
				</xsd:sequence>
			</xsd:extension>
		</xsd:complexContent>
	</xsd:complexType>
	<xsd:element name="RFPDetails" type="RFPDetailsType"/>
	<xsd:complexType name="RFPDetailsType">
		<xsd:sequence>
			<xsd:element name="Budget" type="MonetaryType">
				<xsd:annotation>
					<xsd:documentation>Budget that the publisher should build towards</xsd:documentation>
				</xsd:annotation>
			</xsd:element>
			<xsd:element name="StartDate" type="xsd:date">
				<xsd:annotation>
					<xsd:documentation>Anticipated start date of campaign</xsd:documentation>
				</xsd:annotation>
			</xsd:element>
			<xsd:element name="EndDate" type="xsd:date">
				<xsd:annotation>
					<xsd:documentation>Anticipated end date of campaign</xsd:documentation>
				</xsd:annotation>
			</xsd:element>
			<xsd:element name="CampaignBrief">
				<xsd:complexType>
					<xsd:sequence>
						<xsd:element name="Background" type="xsd:string"/>
						<xsd:element name="Description" type="xsd:string">
							<xsd:annotation>
								<xsd:documentation>Can be used for a full description of the campign goals and publisher requests.</xsd:documentation>
							</xsd:annotation>
						</xsd:element>
						<xsd:element name="GeographicConsiderations" type="xsd:string"/>
						<xsd:element name="TargetAudience" type="xsd:string"/>
						<xsd:element name="PrimarySuccessMetric" type="xsd:string"/>
						<xsd:element name="AdditionalMetrics" type="xsd:string" minOccurs="0"/>
						<xsd:element name="DesiredPositioningNotes" type="xsd:string" minOccurs="0"/>
					</xsd:sequence>
				</xsd:complexType>
			</xsd:element>
			<xsd:element name="Attachments" type="AttachmentType" minOccurs="0" maxOccurs="unbounded">
				<xsd:annotation>
					<xsd:documentation>The RFP can be submitted as an attachment as well or instead.</xsd:documentation>
				</xsd:annotation>
			</xsd:element>
			<xsd:element name="Goal" minOccurs="0" maxOccurs="unbounded">
				<xsd:annotation>
					<xsd:documentation>A generic object that can be used in repetition to state specific campaign goals and  the measurement of that goal.</xsd:documentation>
				</xsd:annotation>
				<xsd:complexType>
					<xsd:sequence>
						<xsd:element name="Value" type="xsd:string"/>
						<xsd:element name="Type" type="xsd:string"/>
					</xsd:sequence>
				</xsd:complexType>
			</xsd:element>
			<xsd:element name="Targeting" minOccurs="0">
				<xsd:annotation>
					<xsd:documentation>Similar to Proposal Line Item Targeting - no industry standards exist for communicating targeting so this flexible framework can be used for providing text representations of the targeting being requested.</xsd:documentation>
				</xsd:annotation>
				<xsd:complexType>
					<xsd:sequence>
						<xsd:element name="Audience" type="BaseTargetType" minOccurs="0" maxOccurs="unbounded"/>
						<xsd:element name="Context" type="BaseTargetType" minOccurs="0" maxOccurs="unbounded"/>
						<xsd:element name="Delivery" type="BaseTargetType" minOccurs="0" maxOccurs="unbounded"/>
						<xsd:element name="OtherTarget" type="GenericTargetType" minOccurs="0" maxOccurs="unbounded"/>
					</xsd:sequence>
				</xsd:complexType>
			</xsd:element>
			<xsd:element name="Notes" type="xsd:string" minOccurs="0"/>
			<xsd:element name="FlightExclusivityGuidelines" type="xsd:string" minOccurs="0"/>
			<xsd:element name="PaymentTerms" type="IABPaymentTermsType" minOccurs="0"/>
			<xsd:element name="BillingNotes" type="xsd:string" minOccurs="0"/>
			<xsd:element ref="TermsAndConditions" minOccurs="0"/>
		</xsd:sequence>
	</xsd:complexType>
	<xsd:element name="RFPResponseRequirements" type="RFPResponseRequirementsType"/>
	<xsd:complexType name="RFPResponseRequirementsType">
		<xsd:sequence>
			<xsd:element name="DueDate" type="IABDateTimeType"/>
			<xsd:element name="Format" type="xsd:string">
				<xsd:annotation>
					<xsd:documentation>Excel spreadsheet, presentation, any notes on format of response.</xsd:documentation>
				</xsd:annotation>
			</xsd:element>
			<xsd:element name="Instructions" type="xsd:string"/>
			<xsd:element name="DestinationSystem" type="xsd:string" minOccurs="0"/>
			<xsd:element name="SelectionCriteria" type="xsd:string" minOccurs="0"/>
		</xsd:sequence>
	</xsd:complexType>
</xsd:schema>
